Creativity as a Service

Creativity = learning + neurodiversity + thinking tools

Creativity allows organisations and individuals to find their niches and thrive in the world. S23M invites you to discover deeper forms of collaboration by transitioning from the information age to the knowledge age.

Creativity as a Service is a subscription service consisting of three elements:

  1. Learning as a Service – four or more Open Space workshops per year, to power a continuous SECI (socialisation, externalisation, combination, internalisation) knowledge creation spiral that breaks through the barriers of established silos and management structures
  2. Neurodiversity as a Service – access to creative neurodivergent minds, to question implicit assumptions and to overcome cultural inertia and bias against creativity
  3. Thinking tools as a Service – access to the MODA + MODE repository of knowledge, and via inquiries to our team, access to our collective tacit knowledge from working with more than 100 organisations, as a foundation for critical thinking and creative experimentation

Would your organisation benefit from Creativity as a Service? Take the online learning and creativity survey to find out. Contact us for further information.

What is learning?

People acquire knowledge or become aware of new information as individuals, and as part of groups of different sizes: households, teams, organisations, communities, societies, and with the help of ubiquitous global communication tools, even collectively as humanity.

Learning takes place at different time scales, dependent on the level of depth of knowledge and understanding that is acquired:

  • Observation of an event can enable learning by imitation within a few seconds
  • New facts gleaned from a conversation are learned within a few minutes
  • Using a non-trivial new tool can take a few days
  • Understanding the context of a new role / job may take a few months
  • Learning a new discipline / profession takes a few years
  • Mastery of a discipline can take several decades
  • Understanding the essence of life may take a lifetime

The SECI (socialisation, externalisation, combination, internalisation) knowledge creation spiral is a useful conceptual tool for understanding and improving learning within knowledge intensive organisations. Learning is catalysed by providing safe open spaces.

What is neurodiversity?

Neurodiversity is the biological diversity of human brains and minds – the infinite variation in neurocognitive functioning within our species. Neurodivergence is at the core of creativity.

Neurodivergent people and teams:

  • Adhere to idiosyncratic moral value systems rather than social norms
  • Are okay with exploring ideas that upset the "social order"
  • Spend much more time experimenting and implementing ideas that others would consider crazy or a waste of time
  • Have atypical life goals: new forms of understanding, making a positive impact, translating ideas into artistic expression
  • Autistic people in particular have unusually developed pattern recognition abilities and an unusual ability to persevere

In the Asch conformity experiment, autistic people were found to resist changing their spontaneous judgement to an array of graphic lines despite social pressure to change by conforming to the erroneous judgement of an authoritative confederate.

What are thinking tools?

Thinking tools are the mental image schemas, frames, and reasoning tools, and also the behavioural patterns that help us to validate knowledge, ask new questions, and form and explore new ideas – the hugely diverse set of tools that different people tap into as part of the creative process.

The MODA + MODE approach offers 26 backbone principles as a baseline set of thinking tools to avoid getting entrapped in a single paradigm. The backbone principles have been sourced from a range of sciences and engineering disciplines, including suitable mathematical foundations. A specific organisational culture may have further bones, but one or more missing vertebrae lead to an organisational learning disability.

Even with simple technologies such as whiteboards and markers it is possible to design and use highly expressive and unambiguous visual languages that are much easier for humans to parse and understand than information in a linear audio or text format. MODA + MODE therefore makes extensive use of visual languages and provides guidance for developing further domain specific visual languages.

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